Why shouldn’t I just sell my concentrated stock on my own?

Note: Wealthfront is no longer accepting new Selling Plan clients. However, we will keep these articles online for clients with existing plans.

You could sell your stock yourself. However, if you wanted to sell as gradually as possible, you would have to sell every trading day that you are allowed to. This would be not only very time intensive, but could cost you hundreds or thousands of dollars per year in trading commissions that Schwab, E*Trade, Fidelity, and Morgan Stanley charge you. Wealthfront’s Selling Plan executes your selling strategy completely commission-free.

Was this article helpful?

Nothing in this blog should be construed as tax advice, a solicitation or offer, or recommendation, to buy or sell any security. Financial advisory services are only provided to investors who become Wealthfront Inc. clients pursuant to a written agreement, which investors are urged to read carefully, that is available at All securities involve risk and may result in some loss. For more information please visit or see our Full Disclosure. While the data Wealthfront uses from third parties is believed to be reliable, Wealthfront does not guarantee the accuracy of the information.