Wealthfront places trades in your account when we invest a deposit, sell securities to satisfy a withdrawal, rebalance your portfolio, harvest tax losses, and more. When these trades are placed, we route them through one of our Executing Brokers. These brokers comply with FINRAs best execution practices.
We are different from a traditional brokerage account because we do not guarantee the timing of your trades. If trade timing is a priority for you, we recommend that you use a traditional online brokerage service that would allow you to control the exact timing of your trades.
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Wealthfront offers a free software-based financial advice engine that delivers automated financial planning tools to help users achieve better outcomes. Investment management and advisory services are provided by Wealthfront Advisers LLC, an SEC registered investment adviser, and brokerage related products are provided by Wealthfront Brokerage LLC, a member of FINRA/SIPC.
Wealthfront, Wealthfront Advisers and Wealthfront Brokerage are wholly owned subsidiaries of Wealthfront Corporation.
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